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Ballika Vadhu season 2 to start from August 9 on Colors; meet the new cast : Bollywood News


A robust story that marked the daybreak of a brand new age on tv, a grave problem that left a long-lasting influence on the minds of the viewers, endearing characters that touched million hearts and are nonetheless revered iconic. 13 years in the past, COLORS introduced a brand new revolution on Indian Tv with its path-breaking present, Balika Vadhu, that addressed the topic of kid marriage within the easiest but highly effective method. A subject that was nonetheless labelled as taboo in our nation was delivered to life by Anandi’s story that took the nation by storm. Whereas the present efficiently modified many lives and mindsets, the evil customized of ‘Baal Vivaah’ remains to be prevalent and thriving in some elements of our nation. With an purpose to deliver a few change and reignite conversations to eradicate little one marriage customized from society, the channel is about to launch Balika Vadhu Season 2. The present will seize the journey of a ‘nayi Anandi’ (performed by Shreya Patel) as she takes definitive steps to battle and undo the injustice finished to her. Produced by Sphere Origins, Balika Vadhu Season 2 will premiere on ninth August and can air Monday to Friday at 8:00 pm solely on COLORS.

Talking concerning the present, Nina Elavia Jaipuria, Head, Hindi Mass Leisure and Children TV Community, Viacom18, mentioned, “Up to now few months, we now have launched a few of our largest properties to offer healthful selection leisure to our viewers. From launching a brand-new season of Khatron Ke Khiladi set in Cape City to asserting a visual-based quiz present, The Large Image with Ranveer Singh because the host. Protecting the momentum excessive, we’re excited to launch the second season of Balika Vadhu, a revolutionary present that’s synonymous with the ethos of the channel. Armed with a brand-new story and characters, we are going to showcase probably the most liked reveals with a social message that also holds a robust relevance.”

Set within the rustic locales of the city of Devgarh, Gujarat, Balika Vadhu season 2 traces the story of two buddies, Premji (performed by Sunny Pancholi) and Khimji (performed by Anshul Trivedi). They share a bond so thick that they at all times wished to increase their friendship and turn out to be one household. As destiny would have it, Khimji’s spouse offers start to a woman, Anandi, whereas somewhat boy Jigar (Performed by Vansh Sayani) is born to Premji. The very day, Premji and Khimji promise one another to get Anandi and Jigar married and shortly there comes a day when they’re wedded to one another in a ‘Baal Vivah’. How will the journey unfold for Anandi and Jigar?  How will Anandi battle the injustice finished to her?

Speaking concerning the idea of the present, Manisha Sharma, Chief Content material Officer, Hindi Mass Leisure, Viacom18 mentioned, “Balika Vadhu is greater than only a present, it’s an emotion. There was a era of viewers who’ve grown up loving and watching the present and nonetheless do. Protecting in thoughts the altering and evolving occasions, we’re launching the brand new season of Balika Vadhu that addresses the customized of kid marriage albeit from a complete new perspective. It’ll introduce the viewers to a brand new Anandi and the challenges that she faces as a toddler bride. Nayi Anandi will battle for her rights and absolutely become an inspiration to many women struggling an identical destiny and can contact the hearts and minds of our viewers.”

Producers, Sphere Origins, Sunjoy Wadhwa, mentioned, “We now have at all times believed within the energy of tales and the change that they will deliver. All the nation is a witness to how Balika Vadhu modified the notion of tens of millions throughout the nation and the face of Indian tv. We nonetheless imagine within the energy of its idea as a bit of our society affirms the customized of kid marriage even as we speak.”Including to this, Comall Wadhwa, mentioned, “This time by Balika Vadhu, we are going to take viewers to the nooks and corners of Gujarat to inform the story of Nayi Anandi. Loads of women are nonetheless combating this battle of being in a toddler marriage day by day and our story and characters might be an inspiration to them. We’re delighted to hitch palms with COLORS but once more and look ahead to creating the magic.”

Speaking about taking part in Anandi, Shreya Patel mentioned, “My household at all times instructed me concerning the particular place the character of Anandi holds within the hearts of many Indians. I’m extraordinarily excited in addition to somewhat nervous to play a personality that left such an influence on everybody. My character of Anandi in some ways is like who I’m, she is courageous, comfortable and loves doing garba. I eagerly look ahead to the brand new journey.”

The present can even function proficient artists together with Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in distinguished roles.

To advertise one among its hottest reveals, Colours has designed a sturdy advertising and marketing plan throughout print, tv, and digital platforms. On tv, a 10-day marketing campaign highlighting the nostalgia side of the present might be deployed. The present’s music monitor which induces quite a lot of emotion has been recreated and interwoven with every inventive to construct recall and drive viewership. The channel can even be concentrating on print publications throughout key markets on the launch day showcasing the innocence and feistiness of the nayi Anandi. A digital occasion (Colours Golden Petal Membership)  for the viewers that includes Avika Gor, Anandi from Season 1 can also be deliberate for the viewers and guarantees to take them on a visit down reminiscence lane. On the digital entrance, vignettes might be created that includes the previous forged of the show- Avika Gor and Avinash Mukherjee as they discuss their recollections of season one. This can even be backed by a robust influencer outreach to create conversations across the present together with some hard-hitting movies which is able to spotlight the lifetime of the youngsters who’ve lived by this social evil.

Anandi begins her new journey from ninth August, each Monday- Friday at 8 pm solely on Colours.

Additionally Learn: Sourabh Raaj Jain evicted from Khatron Ke Khiladi 11; says ‘Some issues usually are not in your management’

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