Large Hit Leisure (Large Hit), the mum or dad firm of Grammy-nominated group BTS and Common Music Group (UMG), in the present day introduced an expanded strategic partnership that may see the 2 firms work intently collectively to extend alternatives for artists by innovation and expertise, while increasing the worldwide attain of Okay-pop music and tradition all over the world.
UMG artists will discover enhanced ‘direct to fan’ communications by Large Hit’s Weverse, a dynamic community-based platform that permits loyal artist followers to interact, share and work together, see and listen to new content material and buy new merchandise. Weverse is already being utilized by UMG artists’ Gracie Abrams, New Hope Membership, and Alexander 23, with Yungblud amongst the subsequent wave of expertise becoming a member of Weverse within the coming months.
This follows the announcement final week that UMG has develop into an fairness investor alongside Large Hit, YG Leisure and Kiswe in KBYK’s VenewLive premium reside streaming platform.
Making the joint announcement in the present day by way of KBYK’s VenewLive platform, the 2 firms additionally introduced the thrilling particulars of a challenge to assemble and debut a brand new world Okay-pop boy group collectively within the U.S. for the primary time.
The brand new artist challenge shall be launched below a brand new JV label to be created between Large Hit, the worldwide powerhouse group behind the outstanding worldwide success of Grammy-nominated group BTS, in partnership with UMG’s Geffen Data, a historic label that has helped form world youth and musical tradition over the previous 40 years, by iconic artists together with Nirvana, Weapons N’Roses, Elton John and Avicii, alongside 2021’s breakthrough world pop artist Olivia Rodrigo, to call just a few.
The newly created label will function from Los Angeles and can work intently alongside groups from Large Hit America, Geffen Data and UMG to efficiently launch this challenge.
Members of this new boy group shall be chosen by a world audition program, which is on monitor to start airing in 2022 and shall be launched together with a significant U.S. media accomplice. The debuting world act will work primarily based on the Okay-pop system – A full manufacturing that mixes music, efficiency, style, music video, and communications with followers.
Large Hit will make the most of its world experience to steer the invention, coaching and growth of recent artists, fan content material manufacturing processes, and administration of fan communications by the Weverse platform. Along with working intently with a U.S. media accomplice to provide the audition program, the group at Geffen Data will leverage their in depth business community and companions to supervise the music manufacturing, advertising and marketing and world distribution operations.
In making the announcement, Bang Si-Hyuk, Chairman & CEO, Large Hit Leisure stated, “Our two firms certainly share values and visions in that we each pursue fixed improvements, and are dedicated to offering our followers with real music and content material of the best and uncompromising stage of high quality.”
He added, “On this sense, I strongly consider that UMG and Large Hit will create a synergy that may rewrite the worldwide music historical past.”
Lenzo Yoon, CEO World & Enterprise, Large Hit Leisure stated, “We’ll attempt to safe aggressive platform management and develop a high group of artists by the shut partnership between our two firms, enabling Okay-pop to transcend all borders and languages.”
He added, “This challenge is particularly vital as it’ll apply Large Hit’s ‘success method’ established over the previous 16 years to the U.S., the middle of the worldwide music market.”
Sir Lucian Grainge, Chairman & CEO, Common Music Group stated, “With their progressive strategy to creating artists and embracing new expertise, Large Hit has develop into one of the dynamic firms in music leisure. We’re thrilled to be working collectively as we launch a brand new three way partnership between our firms that may additional speed up Okay-pop as a world cultural phenomenon.”
John Janick, Chairman & CEO, Interscope Geffen A&M stated, “We’re all extremely enthusiastic about this three way partnership challenge between Geffen Data and Large Hit. This partnership provides each of us an unbelievable alternative to work collectively serving to to form the way forward for music globally to the good thing about artists and followers alike.”
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