CHUP is the story of a serial killer. Danny (Dulquer Salmaan) is a florist in Bandra, Mumbai. A younger journalist Nila (Shreya Dhanwantary), who has just lately shifted to Mumbai, discovers his store and is impressed that he sells tulips, his mom’s favorite. Each get attracted to one another. In the meantime, a… prominent film critic, Nitin Srivastav, is killed ruthlessly at his residence. Inspector Arvind Mathur (Sunny Deol) is given cost of the case. Just a few days later, one other critic named Irshad Ali is murdered, by pushing him below an area prepare. The subsequent week, one other critic will get killed. Arvind discovers that the killer of all of the critics is similar and likewise discovers his distinctive sample. The killer kills as per the criticism written by the critic. As he tries to search out out who the killer is, the critics within the metropolis get scared. Arvind Mathur advises them to play protected and provides a optimistic assessment to movies, for their very own security. For the upcoming launch, all critics bathe praises on the movie, whether or not or not they’ve preferred it. Nevertheless, Kartik, who works for Nila’s publication, refuses to bow down. He slams the movie closely. Arvind instantly rushes to his place together with an enormous police pressure, as he could possibly be the killer’s subsequent goal. What occurs subsequent types the remainder of the movie.