With an goal to spice up immunity and promote sustainable diets, the Federation of Indian Animal Safety Organisations (FIAPO) launched the “Eat The Plant, Not The Planet” marketing campaign and teamed-up with actor Mallika Sherawat and Baba Sehgal to boost consciousness a couple of plant-based weight loss program. Baba Sehgal has created a thematic music video for the marketing campaign that was not too long ago launched on social media by FIAPO. The hip-hop attraction of the track together with a catchy refrain has made an amusing uproar within the vitamin circles, reminding folks of their meals decisions and the advantages of going plant-based.
In his trademark rhyming type, Sehgal raps concerning the significance of a plant-based weight loss program – “Plant ka khana khakar khelo, ekkiis din ka problem le lo, duniya hai yahan laga hai mela, chhod doh planet ko akela. Kha lo kha lo plant ko tum planet nahi, joh bhi bolta hun dil sey bilkul sahi.”
“Now we have all the time recognized that plant-based diets are higher for our well being, for the planet and for the animals. Now with COVID 19, we have to deal with boosting our immunity and staying away from animal meals that trigger zoonotic illnesses, extreme environmental harm and are extraordinarily merciless to animals. Medical doctors have already advised us this, and now we’re delighted that among the high celebrities are lending their voice to advocate for this shift, at such a vital time. It’s the time for #EatThePlantNotThePlanet”, mentioned Varda Mehrotra, Govt Director at FIAPO.
Baba Sehgal joins a rising listing of celebrities – together with Mallika Sherawat, Anushka Sharma, Aparnaa Bajpai, Aadar Malik, Anushka Manchanda, and plenty of others – who’ve supported FIAPO to advertise animal-free diets.
Calling for a plant-based revolution, very long time vegan and supporter of FIAPO, actor Mallika Sherawat mentioned, “I’ve been on a plant-based weight loss program and way of life since 2017. It has been 15 years since I made a decision to completely quit dairy and it was not very troublesome for me. In reality, I really feel extra energetic, and my sleep received higher too. My message to everybody who has not tried the plant-based weight loss program but is to change into a planet buddy and take up FIAPO’s 21-Day Eat The Plant Problem”.
As part of the marketing campaign, FIAPO despatched out plant-based meals hampers to Bollywood stars, in search of help for the #EatThePlantNotThePlanet celebrations. Main actor and producer Anushka Sharma expressed her love for plant-based meals upon receiving the hamper by sharing an image of the hamper on her Instagram Story. The hamper contains Shami Kebabs from Greenest; a field of Craft Goodies from Carra; Mozarella and Spicy Nagin cheese, and a jar of Truffle Cheese Unfold from Gentle Spot Meals; jars of Cheese Unfold with Chips from Higher; Veg Hen, Soya Chikka Roganjosh, and Soya Chop Sticks from Vezlay, and a field of Fish Fingers from Veggie Champ.
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