Bacardi in India introduced the launch of Legacy Collective, a one-of-a-kind e-commerce platform that’s bringing collectively Indian-made manufacturers underneath one umbrella. The platform might be host to an unique number of homegrown Indian merchandise, with the intention of crafting a brand new legacy for the way forward for life-style in India. Who higher than Ranbir Kapoor to symbolize this platform that comes as a celebration of these disruptors, innovators, and changemakers who’re on their journey in direction of constructing their legacy as they pave their path to success. Legacy Collective presently options three distinct manufacturers: Isak Fragrances, The Postbox, and the Jaipur Watch Firm. Staying true to the legacy ethos, the collective goals to propel homegrown manufacturers in India who’ve simply begun their journey. With innate Indian traditions and heritage at coronary heart intertwined with modern-day designs, the platform will additional empower these manufacturers to showcase their assortment to a various set of inquisitive customers.
Ranbir Kapoor turns into model ambassador for Bacardi’s e-commerce platform Legacy Collective
On the launch, Ayaesha Gooptu, Head of Home Brown Spirits – Bacardi in India, stated, “The Legacy Collective goals to attach homegrown manufacturers with shoppers who additionally reside by the moral code of ‘constructing their very own legacy’. As we enter 2023 in excessive and zealous spirits, extra shoppers than ever earlier than are chasing the joys of recent experiences and achievement. Customers right this moment wish to construct their very own title, their very own legacy. We’re thrilled to have Ranbir Kapoor on board with us because the face of our new platform. Famend not solely as a celebrated actor but in addition somebody who has constructed his legacy on his personal phrases, his journey completely echoes the LEGACY COLLECTIVE’s model philosophy – somebody to really function an inspiration for the unapologetically pushed shoppers of right this moment as they chase their one-of-a-kind journey in direction of success.”
Over the previous few years, made-in-India manufacturers have multiplied quickly and brought middle stage as they cater to the particular wants of Indian shoppers, whereas guaranteeing premium high quality and exclusivity. With shoppers on the coronary heart of this initiative, the three distinctive manufacturers related to LEGACY COLLECTIVE include an enthralling story behind their legacy that serves as an inspiration for its shoppers.
Commenting on his affiliation with the Legacy Collective, Ranbir Kapoor stated, “I’m thrilled to be partnering with the Legacy Collective. I imagine that the platform actually has a one-of-a-kind providing for the Indian market, crafted exactly to cater to distinctive Indian developments. The model’s philosophy is one I personally resonate with – because it stands for constructing one’s personal legacy in their very own individualistic approach.”
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