Roughly Rs. 18-20 crores had been wasted in selling S S Rajamouli’s eagerly awaited magnum opus RRR for its January 7 launch that now stands postponed indefinitely as a result of Covid resurgence. Sources from Hyderabad reveal that Rajamouli was “super-adamant” this time in regards to the launch. “And he had the backing of everybody who counted within the undertaking, from the producers to the actors. However when the scenario obtained worse, Rajamouli needed to again down.”
The zero-result publicity marketing campaign for the January 7 launch has price the producers staggering Rs 18-20 crores. This included a Rs. 2-3 crore funds for transporting followers of Ramcharan and NTR Jr, the 2 main males of RRR, to promotional occasions exterior Andhra.
A supply reveals, “Rajamouli is conscious that his two main males in RRR have a minimal fan following exterior Andhra. For the media/advertising and marketing occasions in Mumbai and different cities exterior, Andhra followers had been flown and put up in luxurious motels. All they needed to do was applaud, cheer and whistle for his or her demi-gods in alternate of the hospitality.”
Sources say the gambit is unlikely to repay. South heroes from Rajnikanth and Kamal Haasan to Dulquer Salman and Prabhas have been big flops within the Hindi-speaking belt. Prabhas’s Baahubali labored bigtime within the North. However his follow-up undertaking, the luxurious and expensive Saaho bombed within the Hindi belt. Ramcharan’s Hindi debut, the remake of the Amitabh Bachchan blockbuster Zanjeer was an enormous flop.
As soon as after I had requested the Malayalam actor Fahad Faasil why he was not Bollywood he stated politely, “It’s not as if I don’t admire actors and administrators in Bollywood. I’m an enormous fan of Aamir Khan’s movies. However I don’t have any burning ambition to be a star in Bollywood. For one, I don’t assume in Hindi and subsequently can’t emote in that language. Secondly, I don’t really feel doing movies in Malayalam is an obstacle to a pan-India attain. Not anymore.”
Additionally Learn: CONFIRMED! SS Rajamouli’s Ram Charan – Jr NTR starrer RRR postponed
Extra Pages: RRR Field Workplace Assortment
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