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Sonu Nigam refutes rumours of joining politics after investment in political tech company : Bollywood News


Amit B Wadhwani’s ‘Buffering Media’ has attracted investments from Singer Sonu Nigam & Arvog Ventures India. The well-known singer denies information stories of him becoming a member of any political celebration, saying he has solely invested within the digital expertise firm ‘Buffering’ that focuses on political accounts and has no inclination to be a politician. “I’ve buddies throughout all events, doesn’t suggest I’ve aspirations,” he mentioned.

Sonu Nigam refutes rumours of joining politics after investment in political tech company.

Nigam has reportedly invested Rs. 6 crores on this political tech firm ‘Buffering’ based by entrepreneur Amit B Wadhwani, Manoj Motiani & Darshani Khatri in 2019. The singer was seen during the last two months at charity occasions of a number of politicians throughout India and there are stories coming in of him assembly with celebration leaders of two nationwide events within the nation.

Sonu Nigam says “The media has been specializing in information, extra from an leisure facet. I should not have any political ambitions neither am I becoming a member of any political celebration. I recognize the attain of expertise and therefore have solely invested on this tech firm that amplifies political personalities”.

Amit B Wadhwani, founding father of Buffering says “We affirm to have obtained investments from Sonu Nigam ji & Arvog Ventures India in June 2021. The contemporary spherical of funds will likely be utilised to onboard the subsequent set of 75 political leaders, beefing up expertise and strengthening the analysis groups throughout Mumbai and Delhi.”

Buffering presently presents providers by invitation to 56 key political figures throughout India, providing them digital, knowledge, expertise and AI primarily based amplification providers. The present Valuation of Buffering stands at 55M USD. It aspires to build up revenues to the tune of 800 crores by 2023, with majority of that coming in from election campaigning. Buffering plans to lift INR 150 crores over the subsequent 6 months to increase the community pan Indian earlier than 2022 – the massive election 12 months.

Investor Ketan Kothari, Director – Arvog Ventures India says, “Political Psephology coupled with knowledge and expertise is an unexplored business which has an enormous income potential with a particularly worthwhile marketing strategy. Buffering founders have constructed a commendable mannequin which is able to redefine election campaigning in India. I liked the give attention to profitability despite preserving scale in thoughts”.

In the meantime, Darshani Khatri, additionally co-founder says, “India will see quite a few elections in days to come back, expertise play remains to be very minimal, we at buffering simplify understanding voting, constituencies, knowledge and voting patterns from tier 1 to tier 6 cities and to villages masking the size & breadth of the nation”.

Manoj Motiani – Co-founder & artistic head shares– “There’s a large want for purposeful communication about politics. At Buffering our imaginative and prescient is to create extremely participating political campaigns combining creativity, knowledge, and expertise in a recent manner. He additional added that it’s very fascinating to make use of artistic tech options on this digital age to bolster public data and beliefs on a big scale, virtually on an immediate and steady foundation. ‘Politainment’ – use of leisure, feelings, colloquial references in Politics will additional redefine political communication to make leaders and events extra approachable, admired, and relatable.

Buffering aspires to carry a couple of paradigm shift in politics-related communication thereby closing the hole between the folks of the nation and the personalities that run the nation.

ALSO READ: Sonu Nigam urges Indian Idol 12 makers to respect Amit Kumar’s silence over Kishore Kumar tribute episode

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