Sony Music India and Epic Video games have introduced a brand new partnership, that includes music from famend Indian rapper and music composer, Raftaar, in Fortnite’s newest marketing campaign the Bhangra Boogie Cup – an in-game competitors focusing on the cellular gaming group in India, which begins on December 20.
Raftaar’s new unique music monitor titled ‘Click on Pow Get Down’, due for launch on December 29, may even be accessible to unlock as an award for Bhangra Boogie Cup winners within the sport. Players can even buy the music within the Fortnite in-game merchandise store from December 30. Bhangra Boogie Cup is the primary collaboration between an Indian artist and Fortnite.
“Our partnership with Epic Video games provides new alternatives for our artists to succeed in followers by fusing two nice sources of leisure collectively,” stated Rajat Kakar, Managing Director, Sony Music India. “Raftaar’s ‘Click on Pow Get Down’ is a music filled with vitality and positivity, and we’re excited to see the response from avid gamers.”
Raftaar signed an unique recording settlement with Sony Music India in July earlier this yr, alongside a brand new partnership along with his unbiased label Kalamkaar, which is dwelling to younger hip-hop, rap, pop, and EDM expertise from the nation. A famend rapper, producer, tv persona, and music entrepreneur, Raftaar is credited for making a benchmark for Indian rap and hip-hop.
“I can not wait to current the monitor to Indian avid gamers and partnering with Epic Video games is an effective way to wind 2020 up,” added Raftaar. “I hope to make an influence with the music that has been created preserving the spirit of Fortnite in thoughts!”
Bhangra Boogie Cup is the primary collaboration between an Indian artist and Fortnite and is the most recent in a collection of partnerships between Sony Music and Epic Video games.
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